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old inside schmidts store

old schmidts store 2

About Us

Edward “E.J.” Schmidt opened the store in 1921 & owned and operated it until 1958. In 1958 his son George “Pudge” Schmidt took over the business. Pudge Schmidt operated the family business until 1998. Randy Carpenter had worked for Pudge for 22 years before becoming the present owner in 1998. Schmidt’s Jewelry is one of the oldest retail businesses in Wisconsin Rapids.

Randy has watched the jewelry business change over the years, but his desire to present the finest quality jewelry and service has not changed. Randy and his 3 trained professional sales staff hand pick the many pieces of fine jewelry you see inside.

Randy himself still works at his bench repairing jewelry just as he did when he started over 38 years ago.

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120 E. Grand Ave.,
Wisconsin Rapids, WI 54494
Fri. 9am-5pm, Sat. 9am-2pm

715-423-0040

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